Not every video production project needs a formal interview, elaborate lighting setup, or carefully scripted message.
Sometimes, the best approach is to have a little fun.
That’s certainly the case with Murder Hornet Hot Sauce, a consumer brand with a playful personality and a willingness to get creative.
We’ve created two short-form social media videos featuring Murder Hornet Hot Sauce, each embracing the brand’s playful personality through humor, food, and a little unpredictability.
Chef Chase’s Alfredo: Is It Gooder With Murder Hornet?
In one of the videos, we joined Murder Hornet Hot Sauce co-founder Kevin Cummings and his nephew Chase in the kitchen.
The premise was simple: Take Chef Chase’s signature shrimp alfredo recipe and find out whether adding Murder Hornet Hot Sauce makes it “gooder.”
What followed was a loose, entertaining cooking segment, with Kevin and Chase navigating the recipe, sharing some laughs, and bringing their own personalities to the experience.
Rather than creating a polished, traditional cooking demonstration, we leaned into the humor and spontaneity that make the Murder Hornet brand what it is.
The result was a fun piece of branded content that showcased the product without feeling like a conventional commercial.
Putting Murder Hornet to the Test With a Four-Year-Old
Our other short-form video took a different approach, but kept that same playful spirit.
Murder Hornet sent me a Lil’ Stingers variety four-pack to try their hot sauces. Instead of doing the taste test myself, I had another idea: let my then-four-year-old son give them a try.
I captured his reactions, edited the footage, and shared the finished video with Murder Hornet to use on their social media platforms.
This one was particularly fun for me. Not only did I get to create something with my son, but it was also an opportunity to have a little creative freedom and make something that fit naturally with Murder Hornet’s personality.
Short-Form Content Doesn’t Have to Mean a Big Production
Both of these Murder Hornet videos were shot entirely on an iPhone.
That wasn’t a limitation. It was a production approach that fit the projects.
For casual, personality-driven social media content, a small camera setup can allow for a more relaxed environment and the flexibility to capture moments as they happen.
We handled both shooting and editing, turning those experiences into finished short-form videos that reflected Murder Hornet’s sense of humor and brand identity.
It’s a reminder that effective video production isn’t always about the size of the crew or the equipment being used. It’s about understanding the story, the audience, and the approach that makes the most sense.
Bringing a Consumer Brand’s Personality to Life
One of the things I enjoy most about video production is working with people who make the creative process genuinely fun.
Murder Hornet Hot Sauce is a great example.
These videos weren’t about delivering a corporate message or explaining a complicated product. They were about capturing personality, having fun with the brand, and creating content that people might enjoy watching even if they weren’t shopping for hot sauce.
For consumer brands, short-form social media video production offers an opportunity to connect with audiences in a more casual, entertaining way.
And when a brand is willing to have a little fun, the production process can be just as enjoyable as the finished videos.