For technology companies, explaining what a product does is one thing. Showing how it makes a difference for actual customers is another.
That’s where customer testimonial videos can be especially valuable.
Vancouver, British Columbia-based Quandri develops AI-powered automation technology for insurance agencies, helping reduce repetitive tasks so employees can spend more time serving their clients.
To share that story through the experiences of its customers, Quandri partnered with our Seattle video production company to produce two customer testimonial videos featuring insurance agencies in the Greater Seattle Area.
Two Insurance Agencies, Two Customer Stories
We shot both customer testimonial videos on the same day in two different locations.
Our first stop was Fournier Insurance in University Place, just outside Tacoma.
With members of the Quandri team on-site working directly with Fournier, we conducted interviews and captured workplace footage to help tell the story of how the agency uses Quandri’s technology.
The goal was to give viewers a firsthand perspective on the technology through the people putting it to work.
Later that day, we traveled north to the Northgate area of Seattle for a second production at Empire Insurance Brokers.
Once again, the Quandri team was on-site with its customer, allowing us to document the relationship while capturing interviews and footage showing how Quandri fits into the agency’s day-to-day operations.
Although both videos centered on the same technology, each featured a different business and its own experience with Quandri.
Making AI Technology Relatable Through Customer Stories
Artificial intelligence can be a complicated subject, particularly when it comes to explaining how the technology fits into an existing business.
Customer testimonials offer a different approach.
Instead of relying entirely on product descriptions or technical explanations, companies let customers describe their experiences in their own words.
For Quandri, that meant highlighting the people and businesses using its automation platform, putting a human face on technology that might otherwise feel abstract or overwhelming.
Our role extended beyond capturing the interviews and b-roll. We also handled the editing and storytelling for both customer testimonial videos, bringing together the conversations and supporting footage into two finished customer stories.
A Seattle Production Partner for Technology Companies
Whether based in Seattle or producing content here from another market, companies need a reliable local production partner they can trust.
With two customer locations on opposite ends of the Greater Seattle Area, Quandri needed a team that could manage both productions in a single day and carry the project through final delivery.
We handled the videography, interviews, editing, and post-production, providing a full-service solution for the project.
The result was two customer testimonial videos that Quandri could share on its website and YouTube, giving prospective customers an opportunity to hear directly from insurance professionals using its technology.
The result was two customer testimonial videos for Quandri’s website and YouTube channel, allowing prospective customers to hear directly from insurance professionals using its technology.
Sometimes the best way to explain what technology can do is to show what it’s already doing for the people who use it.