Conferences bring together customers, partners, and industry leaders who might otherwise be scattered across the country or around the world. For companies looking to capture customer stories, that’s an opportunity worth taking advantage of.
At Smartsheet ENGAGE 2026, our Seattle video production company helped Smartsheet make the most of having so many customers in one place.
Over two days at the Seattle Convention Center, we captured a dozen customer interviews for a series of testimonial videos that Smartsheet could share long after the conference ended.
Turning a Conference Into a Content Opportunity
While thousands of attendees were connecting and learning at Smartsheet ENGAGE, we were busy capturing stories behind the scenes.
We set up a temporary interview studio at the Seattle Convention Center, creating a dedicated space to bring customers in for conversations about how they use Smartsheet.
Rather than traveling to individual businesses for separate productions, we had access to a wide range of customer voices in one location.
Our role included capturing B-roll and shooting the interviews, working alongside Smartsheet’s production team to gather footage for the customer video series.
It was a busy couple of days, but that’s part of what makes this approach so valuable. A conference offers a limited window to capture stories from people who might otherwise be difficult to bring together.
Customer Stories From NASCAR Productions and FEW Automotive Group
Among the organizations featured in the series were NASCAR Productions and FEW Automotive Group, two companies with very different challenges and stories to tell.
NASCAR Productions shared how it worked with Smartsheet and Prime Consulting Group to replace scattered tools with a centralized platform for managing content operations, tracking projects, and monitoring budgets in real time.
FEW Automotive Group, a manufacturer of automotive glass connectors, described how Smartsheet transformed its project management processes. The company reduced the approval process for mass-producing new parts from two to three weeks to just two or three days.
These are the kinds of specific results that make customer testimonials valuable. Rather than simply hearing what Smartsheet can do, prospective customers hear directly from organizations using the platform to solve real business challenges.
Six videos from the larger customer series were published on YouTube.
Creating Content That Lives Beyond the Conference
One of the biggest advantages of capturing interviews at a conference is what happens after the event.
A single interview can become a standalone customer testimonial. Footage from several conversations can support a larger video series. Individual stories can also provide material for websites, social media, presentations, and future marketing campaigns.
Instead of treating video production as something that happens only during the conference, organizations can use the event to build a library of content for months to come.
We weren’t producing an event recap. We were helping capture customer experiences that could stand on their own, independent of the conference where they were recorded.
Making the Most of the People in the Room
Conference testimonial video production offers an opportunity that organizations sometimes overlook.
You’ve already brought customers, partners, and other important voices together. Why not take advantage of that access to capture their stories?
With a dedicated interview space, a coordinated production team, and a plan for how the footage will be used, a few days at a conference can generate content that remains valuable long after everyone heads home.
Our work at Smartsheet ENGAGE is a great example of how that approach can turn one event into many stories.