For Seattle technology company F5, the 2026 FIFA World Cup was about more than soccer. It was an opportunity to bring people together, celebrate Seattle’s Black community, and explore how a global sporting event could create meaningful opportunities beyond the field.
Working with GeekWire Studios, our Seattle video production company provided videography for two F5 events centered on community, connection, and the significance of the World Cup coming to Seattle.
The Pitch and the Path Forward: A Conversation About Community
Ahead of World Cup games starting in Seattle, F5 hosted The Pitch and the Path Forward, a panel discussion exploring how Seattle’s moment on the world stage could benefit the communities that helped shape the city.
Moderated by former Seattle Seahawks defensive back Jordan Babineaux, the conversation featured F5 executive Angelique Okeke, Black Players for Change Executive Director Allen Hopkins Jr., actor and activist Hill Harper, and Washington State Senator T’wana Nobles.
The energy in the room was remarkable. Having shot countless events over the years, I can honestly say this one felt different. There was a palpable excitement and sense of purpose, from the conversations on stage to the community celebration before and after the event.
As a videographer, those are the moments you hope to capture. Not simply what happened on stage, but the feeling of being there.
Juneteenth: From F5 to the World Cup
That focus on community continued on Juneteenth, when F5 welcomed students, young community members, and their families to its Seattle headquarters ahead of the U.S. men’s national soccer team’s World Cup match at Lumen Field.
The group was hosted by F5 CEO François Locoh-Donou, a Black business leader who was born and raised in Togo, West Africa. His presence carried a message beyond the day’s celebration: helping young people see that they belong in Seattle’s technology industry and that leadership positions, including the CEO’s office, are within their reach.
The gathering brought people together for an afternoon of connection and celebration before the group made its way through Seattle to the stadium.
Our camera captured the experience, documenting the gathering at F5 and the excitement surrounding a World Cup match in Seattle on Juneteenth.
It was a different kind of event from the panel discussion, but the underlying purpose was much the same: creating opportunities for connection, representation, and a sense of belonging.
Telling Stories That Matter Beyond Business
Some of the most compelling corporate video projects have little to do with the products or services a company sells.
These two F5 events are a great example. They weren’t about software, technology, or business operations. They were about people, community, and the opportunity to make meaningful connections during a historic moment for Seattle. More importantly, they were about how that moment could create opportunities that last long after the World Cup ends.
For organizations investing in meaningful community initiatives, video production provides a way to document those experiences and share the stories behind them.
And sometimes, the most important thing we can capture isn’t what’s happening in front of the camera. It’s what that moment means to everyone involved.
Videography by Moarly Creative for GeekWire Studios and F5.