Brand videos give your audience a chance to know you, your values and what you do as a business, organization or individual. They are the true definition of visual storytelling. And when done correctly, brand videos deliver much more than information. They engage your audience and leave an impression on them. Whether that be business to consumer or business to business.

Who, what, when, where, why. Everyone knows those are the elements needed for a great story. All are also essential in brand videos. But the most important of the 5Ws when communicating your brand story is the why. Why do you do what you do? What are your values? While who, what, when and where are all crucial, your why is what will keep people coming back.

brand videos seattle video production
Our Seattle video production company creates brand videos for any business or organization

Our Seattle video production company specializes in storytelling for companies and organizations big or small. We dig deep with you to tell your why story. We learn about your brand and we are committed to your brand guidelines (if you have them). It’s one of the reasons companies keep coming back to us for brand videos.

Pacific Bag, a Woodinville-based company that created bags for anything from coffee to pet food, was one of the first to contact us about brand videos. It can seem pretty boring when bags are your business. But Pacific Bag was anything but boring. They delivered bags around the world, they conduct extensive testing to ensure quality, and they were a fun group with a fantastic company culture. All of those elements shine in their brand story, which was featured on their website and social media.

* I refer to Pacific Bag in the past tense because the company has since been purchased by TricorBraun.

While Pacific Bag “works hard and laughs harder,” Moran Environmental Recovery is all business all the time. But one of the biggest challenge for them is conveying exactly what they do. Moran Environmental Recovery, also known as MER, has its hands in commercial diving, wastewater treatment, the rail industry, environmental cleanup and more.

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Brand videos take us around the country, including this shoot with MER in Charleston

And they do it all over the country. MER is headquartered in Massachusetts but they have offices from Seattle down to the Florida and many spots in between. Brand videos help tie your brand together, and that’s exactly what MER needed when they contacted our video production team for help.

ELG Estate Planning is another company that was struggling to properly represent its brand. ELG stands for Elder Law Group. While elder law is a type of law, having it in their name left the impression that they only work with elderly clients. But that’s far from the truth. In fact, they encourage the opposite and wanted to capture the attention of a younger audience.

brand videos seattle
Our brand video shoot with ELG Estate Planning in Seattle

ELG Estate Planning does just that — estate planning. It’s their expertise. And they believe it’s important to establish an estate plan as a young adult. With offices in Seattle, Spokane and the Tri-Cities, ELG Estate Planning turned to our video production company to target the right audience and share why estate planning is so important. And that’s the magic of brand videos.

When done right, brand videos should be engaging and impactful. It’s all about your story: who, what, when, where and most importantly why. Be sure to contact us if you’re looking for a Seattle video production team for your brand story. We work with small, medium and large businesses and organizations. You can call, text, email — whatever is easiest for you. You can also find us, Moarly Creative, on Instagram, Facebook, Twitter and LinkedIn. Or find more of our brand videos on YouTube and Vimeo.