For Mother’s Day, we partnered with the Air Line Pilots Association to create a short-form social media video series spotlighting moms who fly for Alaska Airlines and Hawaiian Airlines. This series blends interviews with b-roll, celebrating pilots both in and out of the cockpit. We shot and edited in Seattle, while a Hawaiian Airlines team captured content in Honolulu. All of the video was captured solely with phones. Each story was created in both 16:9 and 9:16 formats, with final videos running between 15 and 45 seconds for maximum social impact.
