We gave new life to an existing video by turning our original 16:9 cut with Chef John Howie into a social-friendly 9:16 version. This example is a YouTube short, but the content now obviously plays better on Instagram, TikTok, and other platforms as well In it, the legendary Seattle chef walks through how to make the ultimate backyard burger—step by step. It’s proof that great content doesn’t expire, and that repurposing for a mobile-first audience can bring old footage new reach. Whether you’re here for the burger recipe or the strategy, this one’s definitely worth a watch.
