Our video production company partnered with GeekWire Studios to shoot and edit this interview with Ben Rogojan—also known as The Seattle Data Guy—during the BMC Control-M Networking Event in Seattle. In his conversation with GeekWire host Brian Westbrook, Rogojan explores the difference between simple automation and complex data orchestration, how AI is shaping pipeline development, and why clarity and focus matter for startups navigating data. This video is part of a larger series we created in partnership with BMC and GeekWire Studios.