At Shoptalk in Las Vegas, serving as videographer, I captured this insightful GeekWire Studios video for Amazon Ads. This episode explores emerging tech trends, highlighting how Amazon Ads is leveraging AI; from Performance+ optimizing DSP campaigns to AI-driven tools for Brand Stores and shoppable video content. The video, hosted by GeekWire, is part of a broader series showcasing Amazon Ads’ innovation in the retail and e-commerce space. Our Seattle video production team provided expert on-site coverage for this popular tech event.